Re-defining the Role of Manufacturer

With over 70 years as a leading intimates manufacturer supplier, Gelmart is a partner to the world’s largest retailers.

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A 70-Year Legacy with an Eye towards the Future

Industry-leading Brand Builder, Retail Partner, & Innovator

  • 70 years as a leading intimates manufacturer supplier
  • Created first-ever sustainable bra pad, made from sugarcane: the SugarCup™️
  • Incubator of direct-to-consumer lifestyle brand, LIVELY, which launched in early 2016 and sold to Wacoal in 2019
  • Top notch design and product development, led by distinguished industry veterans
  • Partner to the world's largest retailers; launched an exclusive sustainable brand, kindly, with Walmart in Fall 2021
  • Proven industry track record: Walmart Vendor of the Year 2001, 2002, 2004, 2011, 2013, 2018; 2019 FEMMY Award Winner, Manufacturer of the Year
  • Brand experts with proven track record of building and designing private label, proprietary and licensed brands
  • Owns vertical value chain from manufacturer to consumer  (owned and operated factories in China and Philippines) with touchpoints across the entire supply chain from material sourcing to warehousing and logistics

Our History

1952

Gelmart was founded by the Nasser family as the Philippine American Embroideries Company, manufacturing embroidered handkerchiefs: one of the first companies to produce goods overseas for the US market.

1955-1960

Expanded into other categories including apparel and accessories, hats, gloves and children's wear.

1960

Philippine manufacturing operations shifted to become fully vertical, bringing all phases of the supply chain under one roof. The Nasser family then purchased Gelmart Industries, an established bra manufacturing company. Became the largest manufacturer in the far east with over 15K workers.

1970's-1980’s

Explosive growth at Gelmart, forging partnerships with Walmart, Kmart and Sears. Gelmart manufacturers across the complete spectrum of apparel: childrenswear, ladies dresses, jeans, bras, foundation garments, gloves, socks, etc.

1980's-1990's

Global expansion, opening manufacturing in Egypt, Haiti, China, Indonesia  and India 

2011

Board of directors appointed Yossi Nasser as president and CEO

2012

Opened an office in mainland China equipped with a product development and sourcing center, and a state-of-the-art sample room

2013

Launched disruptive $3.98 retail bra for Walmart 

2015

Gelmart co-founds and incubates LIVELY, a D-T-C lifestyle brand

2017

Opened two manufacturing facilities in the Philippines, WeLively and STP

2018

Successfully launched the Feather Bra on QVC

2019

LIVELY acquired by Wacoal Holdings, the second largest intimates brand in the world

2021

Partnered with Walmart on exclusive sustainable brand, kindly. Patented the first-ever sustainable bra pad, the sugarcup

2022

Licensing 3.0: Launched Adored by AdoreMe in Walmart

Our Brands

Gelmart International has designed, developed, and produced over 1.25 billion units in underwear, bras, and shapewear for the world's biggest retailers and brands. What’s more: we have proven track record in designing and building brands.
Our partners include:

Adored by Adore Me
Blake & Co.
Feather Bra
French Connection
In Common
Kindly
Lively
Sugarcup

Retail Partners

Adept at Handling High Innovation and High Fashion

Our Supply Chain

Gelmart has invested heavily in supply chain resources, by recently opening up production facilities in China and the Philippines. Through careful and on-going attention to procurement, social responsibility, manufacturing, oversight, QA, and cost management, along with extensive and direct relationships with raw material suppliers, we proudly deliver programs that offer the most value, design, and potential in the marketplace.

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Case Studies

  1. 01

    Launching the Largest Sustainable-Focused Brand in the US

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  2. 02

    Introducing the World's First Plant-based Bra Cup

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  3. 03

    Developing the value-driven, disruptive $3.98 bra at Walmart.

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