Re-defining the Role of Manufacturer
With over 70 years as a leading intimates manufacturer supplier, Gelmart is a partner to the world’s largest retailers.
A 70-Year Legacy with an Eye towards the Future
Industry-leading Brand Builder, Retail Partner, & Innovator
- 70 years as a leading intimates manufacturer supplier
- Created first-ever sustainable bra pad, made from sugarcane: the SugarCup™️
- Incubator of direct-to-consumer lifestyle brand, LIVELY, which launched in early 2016 and sold to Wacoal in 2019
- Top notch design and product development, led by distinguished industry veterans
- Partner to the world's largest retailers; launched an exclusive sustainable brand, kindly, with Walmart in Fall 2021
- Proven industry track record: Walmart Vendor of the Year 2001, 2002, 2004, 2011, 2013, 2018; 2019 FEMMY Award Winner, Manufacturer of the Year
- Brand experts with proven track record of building and designing private label, proprietary and licensed brands
- Owns vertical value chain from manufacturer to consumer (owned and operated factories in China and Philippines) with touchpoints across the entire supply chain from material sourcing to warehousing and logistics
Our History
1952
Gelmart was founded by the Nasser family as the Philippine American Embroideries Company, manufacturing embroidered handkerchiefs: one of the first companies to produce goods overseas for the US market.
1955-1960
Expanded into other categories including apparel and accessories, hats, gloves and children's wear.
1960
Philippine manufacturing operations shifted to become fully vertical, bringing all phases of the supply chain under one roof. The Nasser family then purchased Gelmart Industries, an established bra manufacturing company. Became the largest manufacturer in the far east with over 15K workers.
1970's-1980’s
Explosive growth at Gelmart, forging partnerships with Walmart, Kmart and Sears. Gelmart manufacturers across the complete spectrum of apparel: childrenswear, ladies dresses, jeans, bras, foundation garments, gloves, socks, etc.
1980's-1990's
Global expansion, opening manufacturing in Egypt, Haiti, China, Indonesia and India
2011
Board of directors appointed Yossi Nasser as president and CEO
2012
Opened an office in mainland China equipped with a product development and sourcing center, and a state-of-the-art sample room
2013
Launched disruptive $3.98 retail bra for Walmart
2015
Gelmart co-founds and incubates LIVELY, a D-T-C lifestyle brand
2017
Opened two manufacturing facilities in the Philippines, WeLively and STP
2018
Successfully launched the Feather Bra on QVC
2019
LIVELY acquired by Wacoal Holdings, the second largest intimates brand in the world
2021
Partnered with Walmart on exclusive sustainable brand, kindly. Patented the first-ever sustainable bra pad, the sugarcup
2022
Licensing 3.0: Launched Adored by AdoreMe in Walmart
Our Brands
Gelmart International has designed, developed, and produced over 1.25 billion units in underwear, bras, and shapewear for the world's biggest retailers and brands. What’s more: we have proven track record in designing and building brands.
Our partners include:
Retail Partners
Adept at Handling High Innovation and High Fashion
Our Supply Chain
Gelmart has invested heavily in supply chain resources, by recently opening up production facilities in China and the Philippines. Through careful and on-going attention to procurement, social responsibility, manufacturing, oversight, QA, and cost management, along with extensive and direct relationships with raw material suppliers, we proudly deliver programs that offer the most value, design, and potential in the marketplace.
Case Studies
Hot off the Press
Featured Article
Kindly Created a Plant-Based Bra Cup Sourced from Brazilian Sugarcane
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Gifts For Her – 2021
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Gift Love in Seattle on New Day Northwest
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‘A Plant-Based Bra for Under $14 Now Exists, and I Was One of the First to Try It’
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Our Favorite Sustainable Bras and Bralettes for Under $50
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Brands Realize They Can’t Go It Alone, Overhaul D2C Focus
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I Support The Girls holds ‘essentials’ distribution event benefiting houseless populations
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DTC lingerie brand Adore Me pushes into wholesale with Walmart
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10 Best Bras for Older Women for Shape and Support
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Fashion Must Close the Gap Between Sustainability Targets and Tracking
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How intimates brand Kindly is building a Walmart-exclusive business
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Inventory Excess Plagues Retail in 2022
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7 Fashion Brands That Put Sustainability, Not Greenwashing, First
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Fashion in Focus Survey Report 2022
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Bio-Based Materials and Recycling Drive Innovation
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Social Impact Heroes Helping Our Planet: Why & How Eve Bastug Of Gelmart International Is Helping To Change Our World
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Anything But Basic: Spending Slowdown Scrambles Retail Orders
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Mother's Day gift ideas
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Some Retailers Pay Big Bucks So Goods Ship First
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Filling the sustainability gap in innerwear and intimates
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Sustainable Basics Brand In Common Launches ‘Love at First Touch’ Free Underwear Campaign Today Read more: https://www.digitaljournal.com/pr/sustainable-basics-brand-in-common-launches-love-at-first-touch-free-underwear-campaign-today#ixzz8GKfwiprv
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Celebrate Singles Awareness Day With These Awesome Gifts to Yourself
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Russia’s military action threatens Ukraine’s burgeoning fashion manufacturing industry
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Glam gifts women of all ages will love
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Still need a gift for your beauty and style-loving friend? Try these
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Braskem Teams Up with Intimate Apparel Maker to Create Plant-Based Bra Cups
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The Best Undergarments To Wear With Fall’s Biggest Trends
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Kindly: Accessible, Sustainable Intimates Brand Launches First-of-its-Kind Plant-Based BRA Cup
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13 Inexpensive Gifts for the Woman Who Has Everything
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Plant-based bra cups land at Walmart
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Plant-based bra cup lands at Walmart
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Kindly Creates a Plant-Based Bra Cup Sourced from Brazilian Sugarcane
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A family-run lingerie company is making Walmart's first plant-based bra. It's a case study in pairing your company ethos with an influential partner.
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I Tried the World's First Bra Made From Plants—Here's What I Thought
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Gelmart Leads Sustainable Intimates Innovation With New Sugarcane-Based Bra
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Kindly Bra, the first plant-based bra, to be sold in Kentucky. Here's where to find it
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Can a plant-based bra help lingerie's sustainability gap?
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IPOs, SPACs, Bankruptcies and More: What’s Happening and Ahead on Fashion’s Financial Front
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Factories are raising their minimum order quantities, increasing the barrier to entry for smaller brands
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California’s congested ports expose the root problem of e-commerce shipping delays
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DTC holding company eyes expansion with Gravity acquisition
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In Fashion’s Global Supply Chain, a Ruthless Race to the Bottom
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How This Intimates Power Player Incubates Next-Gen DTC Brands
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Amid declining department store sales, private-label manufacturer Gelmart launches DTC incubator
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‘It’s going to be hell’: How brands are preparing for the logistical nightmare of holiday shipping
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How a 60-year-old intimates manufacturer teamed up with Walmart to create the $3.98 bra that changed lingerie forever.
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How to Avoid the Next Supply Chain Shock
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Escapist Fashion
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Fashion production's more flexible future
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The consumer after COVID-19
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