Press

August 17, 2021

Our Favorite Sustainable Bras and Bralettes for Under $50

In July 2021, Gelmart launched Kindly, a new plant-based bra and underwear line. The brand claims to make the first-ever sugarcane-based bra cup (to be precise, the cups are 80 percent plant-based, and made from a blend of sugarcane, recycled nylon, spandex, and elastic). Kindly is offering a bra, wirefree bra, and bralette in sizes 34A through 40DD, in a variety of colors and patterns. Kindly?s mission is ?to make sustainability accessible to everyone? ? and for that reason, the brand is sold exclusively at Walmart, with products ranging from $11 to $14. The products are made in China, and Kindly provides little transparency on the factory, which is unfortunately a common trade-off for an affordable piece of clothing ? but we love that the line is introducing a more eco-friendly option to Walmart's customers.
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August 14, 2021

A Plant-Based Bra for Under $14 Now Exists, And I Was One of the First to Try It

The pitch in question was sent by a new brand called Kindly, which lingerie manufacturer Gelmart International created and recently launched at the world?s largest retailer: Walmart. It?s not the first company to attempt to bring sustainability to intimate apparel, but it is the first to do it on such a large-scale, and with accessibility at the core of its ethos. This is a potentially game-changing distinction because most efforts to innovate around sustainability?especially in the apparel space?begin at the higher-end of the market, says Yossi Nasser, CEO of Gelmart International. And while adding eco-friendly options to the industry in any capacity is progress, Nasser explains that these eco brands tend to be too small to truly effect change. ?When any new innovation comes to the marketplace, it starts at the top where there?s the least amount of volume and impact, and then it trickles its way down to the masses,? he explains. ?[As a large manufacturer], we found a way to start from the bottom up, which puts pressure on the rest of the industry to follow suit.?
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August 13, 2021

Plant-Based' Bras Made from Sugarcane in Sustainability Push

New sustainable intimates brand Kindly just launched the first-ever ?plant-based? bra cup sourced from Brazilian sugarcane. Available exclusively at 3,300 Walmart locations and on Walmart?s website, the bra is part of the brand?s line of sustainable bras and underwear made from 75 percent recycled materials.
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August 11, 2021

Walmart And Gelmart Embrace Sustainability With New Plant-Based Bra

Kindly, a new line of sustainable intimates, sounds homespun, but don?t be fooled. The bio-bra is like something out of a science fiction movie featuring the first plant-based bra cup sourced from Brazilian sugarcane.
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August 11, 2021

Plant-based bra cups land at Walmart

Kindly, a new sustainable brand by intimates manufacturer Gelmart, introduced the first-of-its-kind product at Walmart yesterday. "This new brand is about sustainable solutions at accessible price points," Gelmart CEO Yossi Nasser told Retail Brew. "We can really make an impact because we're partnering with the largest retailer in the world."
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August 11, 2021

Kindly Created a Plant-Based Bra Cup Sourced from Brazilian Sugarcane

Kindly is a new line of sustainable intimates and it recently launched the first-ever plant-based bra cup sourced from Brazilian sugarcane. Available exclusively at Walmart, the design has been in the works for three years and as Eve Bastug, Chief Product Officer, says "It took us three years to work towards a cup that is over 80% plant-based. There is still work to be done but our team is taking the steps to create a more sustainable future."
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August 11, 2021

Walmart releases first-ever plant-based bra for only $12

Kindly, a new sustainable intimates brand, has officially released the first-ever plant-based bra in an exclusive collection through Walmart. After three years of research, development, and testing, Kindly has produced arguably some of the best bras in the sustainable fashion industry. The bra cups are 80% plant-based, made with sustainably sourced sugarcane. For added comfort, the brand includes recycled materials like nylon and spandex to help fit your body's natural curves.
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August 10, 2021

This Brand Is Bringing Sugarcane-Based Bra Cups to Walmart in the Name of Sustainability

Intimates manufacturer Gelmart hopes to solve that problem with Kindly, an underwear brand that aims to offer affordable, comfortable, inclusive and sustainable undergarments to consumers through a partnership with Walmart. The new line of bras and underwear is available online at Walmart.com and in Walmart stores starting today in classic, wireless and bralette-style bras and three-packs of underwear that top out at around $14.
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August 10, 2021

Walmart launches first plant-based bra

Retail giant Walmart has linked up with underwear manufacturer Gelmart to launch what it claims is the world's first plant-based bra. Made of more than 80 per cent Brazilian-sourced sugarcane, as well as recycled nylon, spandex and elastic, the bra is part of an exclusive 'Kindly' range of sustainable lingerie which also includes thongs, hipsters and boyshorts.
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August 10, 2021

I Tried the World's First Bra Made From Plants- Here's What I Thought

Kindly, a new sustainable intimates label, created the world's first plant-based bra after three years of research, testing, and going through 30 iterations of designs. Today, a variety of the eco-friendly bra styles are now exclusively available in stores and online at Walmart. Products range from classic T-shirt bras and wireless bras to casual bralettes. Each is made from at least 75 percent recycled material and includes bra cups that are more than 70 percent plant-based.
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August 10, 2021

Walmart's New Sugarcane Bras Top Out At Just $14

On Tuesday, Walmart Inc. debuted the first-ever bra cup made with 80 percent bio-based materials, including a favorite of sustainable startups: Brazilian sugarcane. The world first is the product of Kindly, a new sustainable innerwear line from the portfolio of FullStride Ventures, the company-owned incubation arm of private-label intimates manufacturer Gelmart International. The launch, according to Denise Incandela, who oversees Walmart?s apparel and private-label brands, supports the retailer?s efforts to ?develop products with a commitment toward sustainability.?
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July 30, 2021

Gelmart Leads Sustainable Intimates Innovation with New Sugarcane-Based Bra

Gelmart is hoping to catch the category up with their new bio-based bra, launching August 10th through Kindly, a new line of sustainable intimates. With over 70 years of experience producing intimates for some of the world?s largest retailers, Nasser tells Forbes the company has long had their pulse on technological innovation occurring in the lingerie space. It?s no surprise then, that they would be the world?s first manufacturer to develop a plant-based bra cup.
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July 26, 2021

Kindly Bra, the first plant-based bra, to be sold in Kentucky. Here's where to find it

Meet the Kindly collection, a sustainable intimates linefrom Gelmart International, one of the world?s leading intimates? manufacturers, thatfeatures the first-ever plant-based bra cup sourced from sugarcane. The new collection, which will be sold exclusively at Walmart retail stores and Walmart.com, will help cut down on Gelmart's greenhouse gas emissions.
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July 21, 2021

Gelmart Leads Sustainable Intimates Innovation With New Sugarcane-Based Bra

Gelmart is hoping to catch the category up with their new bio-based bra, launching August 10th through Kindly, a new line of sustainable intimates. With over 70 years of experience producing intimates for some of the world?s largest retailers, Nasser tells Forbes the company has long had their pulse on technological innovation occurring in the lingerie space. It?s no surprise then, that they would be the world?s first manufacturer to develop a plant-based bra cup.
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July 15, 2021

Can a Plant-Based Bra Help Lingerie's Sustainability Gap?

The first mass-produced, plant-based bra is set to launch in August, Vogue Business can exclusively reveal. The bra by US-based intimates manufacturer Gelmart will include a bra pad made from sugarcane instead of traditional foam. It's a material innovation that, while touching on just one component for now, could mark a significant step for sustainable lingerie.
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July 8, 2021

IPOs, SPACs, Bankruptcies and More: What’s Happening and Ahead on Fashion’s Financial Front

Apparel manufacturers have been working hard to fulfill retailers? orders for goods to fill their shelves and meet customer demand. Though the increase has been welcome for business, a raft of supply chain issues connected to shipping delayshave weighed on inventories and the bottom line. Donny Greenberger, the chief operating officer of private-label intimates manufacturer Gelmart, expects the delays to continue into 2022. He?s also heard that more ships might be put into production, but they likely won?t be rolled out until 2023. In the meantime, manufacturers needing to get their goods on time, if at all, have had to pay up.
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February 18, 2021

DTC Holding Company Eyes Expansion with Gravity Acquisition

"Intimates manufacturer Gelmart, for example, launched its own DTC investment arm earlier this month, after helping incubate Lively. Its aim was to not only provide funding, but also expertise around manufacturing and supply chain."
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February 16, 2021

In Fashion's Global Supply Chain, a Ruthless Race to the Bottom

"Gelmart, known for its white-label products, has set up a venture arm for new or up-and-coming brands looking for funding and technical know-how. Unlike many suppliers left high and dry by a dramatically changing retail landscape, Nasser sees opportunity and leverage in the fast-paced demands of digitally native brands."
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February 2, 2021

How This Intimates Power Player Incubates Next-Gen DTC Brands

"Private-label intimates manufacturer Gelmart International is set to expand the brand portfolio of its company-owned incubation arm, FullStride Ventures, which provides startups with funding and vertical supply-chain options."
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February 2, 2021

Why a Manufacturer is Launching a DTC Investment Arm

"70-year-old intimates manufacturer Gelmart International on Tuesday launched a brand incubation and venture arm, FullStride Ventures, as an alternative to traditional VC funding."
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February 2, 2021

Amid Declining Department Store Sales, Private-Label Manufacturer Gelmart Launches DTC Incubator

"On Tuesday, Gelmart announced FullStride Ventures, a brand incubator and venture arm set to launch two brands this year. Later this month, it will kick off WKND Nation, a style-infused leisure line meant to easily transition from weekdays to the weekend."
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November 2, 2020

'It's going to be hell': How Brands are Preparing for the Logistical Nightmare of Holiday Shipping

"Gelmart has been keeping its facilities open practically 24/7 so that carriers can pick up and deliver goods at non-peak hours like on the weekend and late at night."
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October 23, 2020

Yossi Nasser of Gelmart: The Future of Retail in the Post Pandemic World

"Gelmart has gone through a significant turnaround, generating revenue growth of double digit multiples, that has enabled the company to become the largest private label player in the industry, to retail partners such as Target and Walmart."
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May 29, 2020

How to Avoid the Next Supply Chain Shock

"[Gelmart] is doubling down on investments it's made in the Philippines and looking at longer-term investments in high-tech manufacturing nearer to its core US market."
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May 7, 2020

Lively's Factory Dishes on Gen Z Coronavirus Buying Trends

“"With certain trends upticking, like lounge wear and bralettes, we've been able to re-juggle our factory lines in the Philippines to respond to the demand changes we've seen since the start of this pandemic. We've been able to flex where we produce and where we are finding materials based on the already embedded diversity of our network."
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April 30, 2020

Where Should Fashion Brands Manufacture Now?

"Having the supply chain flexibility to reshore to China now, while Bangladesh and India are experiencing lockdowns is key."
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April 30, 2020

Diversifying the Supply Chain Has Become More Urgent and More Difficult

"If you are not diversified, it's going to be a really difficult time."
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April 26, 2020

Fashion Production's More Flexible Future

"Gelmart International Industries, a manufacturer of lingerie and loungewear brands including French Connection, Lively and Samantha that sell at retailers including Target and Hudson Bay, is looking more closely at its most flexible production model: two factories in the Philippines that make its Lively brand goods."”
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April 22, 2020

Who Has the Cleanest Underwear?

"Even if a product is 100 percent sustainable and recyclable, the process to get that product made and the process to get that product shipped to the consumer, is not a sustainable process."”
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April 20, 2020

The Future of Shapewear Might Be a Stretch

"The opportunity then lies in shapewear that can be worn as both innerwear and outerwear, or even daywear."
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April 9, 2020

Underwear Brands are Seeing a Sales Uptick in the Age of Self-Isolation

"Comfort-driven styles are going to continue to outperform others over the next three to six months. Comfort, wire-free products are going to be the dominant style for a while."
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April 8, 2020

The Consumer After COVID-19

"Good for your body, good for everything will continue to be sticky. Health is the new wealth. And it's not just the product, but the process to get the product into the consumer's hand, that needs to be sustainable."
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April 1, 2020

Fashion's Supply Chain Disruptions: What You Need to Know

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March 30, 2020

Fashion's Supply Chain Disruptions: What You Need to Know

"These employees are extremely crucial to us."
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March 17, 2020

How DTC brands are updating processes amid store closures

"Big companies like Gelmart International are looking for ways to make short-term changes that will also suit them well in the long term, and DTC brands, closing their stores, have a similar opportunity."
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March 16, 2020

The coronavirus is proving a catalyst for fashion companies to expedite long-term plans

“The company has been looking to lessen its reliance on China and other suppliers, diversify its manufacturing geographically and bring more raw material production in-house.”
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March 11, 2020

Does Sex Still Sell?

“"Today, sex alone doesnt sell -- sexual confidence, empowerment, positivity and wellness does. We have changed the narrative to be personal, not about the act of pleasing others. I don't think the change has a negative impact; the conversation has changed, the marketing has changed and a new generation of consumers have embraced their sexuality, bodies, and honesty in conversation."”
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November 30, -0001

Amid Declining Department Store Sales, Private-Label Manufacturer Gelmart Launches DTC Incubator

Both finding and filling white space in the crowded fashion market are difficult, so 70-year-old lingerie manufacturer Gelmart is teaming up with entrepreneurs to bring their ideas to life. On Tuesday, Gelmart announced FullStride Ventures, a brand incubator and venture arm set to launch two brands this year. Later this month, it will kick off WKND Nation, a style-infused leisure line meant to easily transition from weekdays to the weekend. It will follow-up with a third brand in the fall that will focus on ?elevated, sustainable and affordable basics,? according to the company. Through FullStride Ventures, Gelmart will incubate its own brand concepts within or adjacent to the lingerie and loungewear categories. It will also provide outside startups with investment, plus infrastructure and operational support, as needed. Its offerings include supply chain management, design and product development, marketing and retailer connections. DTC brands in Seed and Series A investment stages will be the focus.
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November 30, -0001

Can a Plant-Based Bra Help Lingerie's Sustainability Gap?

The first mass-produced, plant-based bra is set to launch in August, Vogue Business can exclusively reveal. The bra by US-based intimates manufacturer Gelmart will include a bra pad made from sugarcane instead of traditional foam. It?s a material innovation that, while touching on just one component for now, could mark a significant step for sustainable lingerie.
Read More