Press

May 7, 2020

Lively's Factory Dishes on Gen Z Coronavirus Buying Trends

“"With certain trends upticking, like lounge wear and bralettes, we've been able to re-juggle our factory lines in the Philippines to respond to the demand changes we've seen since the start of this pandemic. We've been able to flex where we produce and where we arere finding materials based on the already embedded diversity of our network."
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April 30, 2020

Where Should Fashion Brands Manufacture Now?

"Having the supply chain flexibility to reshore to China now, while Bangladesh and India are experiencing lockdowns is key."
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April 30, 2020

Diversifying the Supply Chain Has Become More Urgent and More Difficult

"If you are not diversified, it's going to be a really difficult time."
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April 26, 2020

Fashion Production's More Flexible Future

"Gelmart International Industries, a manufacturer of lingerie and loungewear brands including French Connection, Lively and Samantha that sell at retailers including Target and Hudson Bay, is looking more closely at its most flexible production model: two factories in the Philippines that make its Lively brand goods."”
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April 22, 2020

Who Has the Cleanest Underwear?

"Even if a product is 100 percent sustainable and recyclable, the process to get that product made and the process to get that product shipped to the consumer, is not a sustainable process."”
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April 20, 2020

The Future of Shapewear Might Be a Stretch

"The opportunity then lies in shapewear that can be worn as both innerwear and outerwear, or even daywear."
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April 9, 2020

Underwear Brands are Seeing a Sales Uptick in the Age of Self-Isolation

"Comfort-driven styles are going to continue to outperform others over the next three to six months. Comfort, wire-free products are going to be the dominant style for a while."
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April 8, 2020

The Consumer After COVID-19

"Good for your body, good for everything will continue to be sticky. Health is the new wealth. And it's not just the product, but the process to get the product into the consumer's hand, that needs to be sustainable."
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April 1, 2020

Fashion's Supply Chain Disruptions: What You Need to Know

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March 30, 2020

Fashion's Supply Chain Disruptions: What You Need to Know

"These employees are extremely crucial to us."
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March 17, 2020

How DTC brands are updating processes amid store closures

"Big companies like Gelmart International are looking for ways to make short-term changes that will also suit them well in the long term, and DTC brands, closing their stores, have a similar opportunity."
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March 16, 2020

The coronavirus is proving a catalyst for fashion companies to expedite long-term plans

“The company has been looking to lessen its reliance on China and other suppliers, diversify its manufacturing geographically and bring more raw material production in-house.”
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March 11, 2020

Does Sex Still Sell?

“"Today, sex alone doesnt sell -- sexual confidence, empowerment, positivity and wellness does. We have changed the narrative to be personal, not about the act of pleasing others. I don't think the change has a negative impact; the conversation has changed, the marketing has changed and a new generation of consumers have embraced their sexuality, bodies, and honesty in conversation."”
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