Our case studies.
INCUBATING & CO-FOUNDING DIRECT TO CONSUMER LIFESTYLE BRAND, LIVELY
Launched in Spring 2016, LIVELY is inspired by what makes women sexy today; smart, healthy, active and confident.
LIVELY delivers bras and undies that blur the aesthetic lines of lingerie, active, and swim, establishing a new category of Intimates, a movement that is called Leisurée.
More than just a product, LIVELY is a mindset that reminds, empowers and enables us all to live life doing what we love, with the people we love: #livingLIVELY.
LIVELY is focused on community and experience first and foremost. In doing so they have built one of the strongest organic ambassador programs in the market with over 175,000 women across the country to date.
LIVELY sold to Wacoal in 2019.
LAUNCHED VALUE-DRIVEN DISRUPTIVE $3.98 BRA AT WALMART
In Spring 2013, Gelmart designed and launched an average-figure padded bra value program for Walmart at $3.98.
The program gained rapid success, and has become the highest selling bra program in the world.
Walmart's Head of Apparel and COO picked our $3.98 bra as Item of the Year across all categories for 2013.
Gelmart's initiatives for Walmart have completely disrupted the mass Intimates category, that is dominated by only a few players in the marketplace.