Launched in Spring 2016, LIVELY is inspired by what makes women sexy today; smart, healthy, active and confident.
LIVELY delivers bras and undies that blur the aesthetic lines of lingerie, active, and swim, establishing a new category of Intimates, a movement that is called Leisurée.
More than just a product, LIVELY is a mindset that reminds, empowers and enables us all to live life doing what we love, with the people we love: #livingLIVELY.
LIVELY is focused on community and experience first and foremost. In doing so they have built one of the strongest organic ambassador programs in the market with over 175,000 women across the country to date.
LIVELY sold to Wacoal in 2019.