Our case studies.

INCUBATING & CO-FOUNDING DIRECT TO CONSUMER LIFESTYLE BRAND, LIVELY

Launched in Spring 2016, LIVELY is inspired by what makes women sexy today; smart, healthy, active and confident.

LIVELY delivers bras and undies that blur the aesthetic lines of lingerie, active, and swim, establishing a new category of Intimates, a movement that is called Leisurée.

More than just a product, LIVELY is a mindset that reminds, empowers and enables us all to live life doing what we love, with the people we love: #livingLIVELY.

The LIVELY ethos has spread quickly: since launch, they have had over 500,000 sessions from all over the world and shipped to every state in the U.S.

LAUNCHED VALUE-DRIVEN DISRUPTIVE $3.98 BRA AT WALMART

In Spring 2013, Gelmart designed and launched an average-figure padded bra value program for Walmart at $3.98.

The program gained rapid success, and has become the highest selling bra program in the world.

Walmart's Head of Apparel and COO picked our $3.98 bra as Item of the Year across all categories for 2013.

Gelmart's initiatives for Walmart have completely disrupted the mass Intimates category, that is dominated by only a few players in the marketplace.