Who we are.

With over 70 years as a leading Intimates manufacturer supplier, Gelmart is a partner to the world’s largest retailers. Led by distinguished industry veterans, Gelmart employs top notch design and product development, and utilizes best in class manufacturers with a vertical supply chain. Additionally, Gelmart has a proven track record of building and designing private label proprietary and licensed brands in the categories of Intimates, lounge and swim.


Recent Press

December 16, 2022

This Wireless, Earth-Friendly Bra Has Plant-Based Cups — And Starts at Just $10

Kindly is ?the feel-good brand you can feel good about.? It launched its first products just a few months ago, and everything about these intimates is impressive ? especially considering everything somehow costs under $20! Kindly is changing the game with its ultra-soft, breathable, recycled materials, plus its innovative bra cups. The brand introduced the first-ever plant-based, padded bra cups into the intimates industry. They?re made using sugarcane! But Kindly?s earth-friendly and sustainable approach to undergarments isn?t the only reason we?re showing you this bra.

Our partners.

Gelmart International has designed, developed, and produced over 1.25 billion units in underwear, bras, and shapewear for the world's biggest retailers and brands.  We have proven track record in designing and building brands. Partners include:



Our history.

  • Kindly, a sustainable line of intimate apparel, launched exclusively with Walmart in summer 2021. Kindly developed the world’s first plant-based bra cup made from sugarcane The kindly promise is democratize sustainable products, so when you wear kindly, you never have to choose between function, planet, or price.

  • Launched in Spring 2021, Wknd Nation is the go-to apparel brand for home, work and social offering a highly curated assortment of classic silhouettes with a twist that live at the intersection of comfort and style. Wknd Nation is more than just loungewear -- it's everythingwear for everyone.

  • Created FullStride Ventures, a brand incubation and venture studio

  • LIVELY acquired by Wacoal Holdings, the second largest intimates brand in the world.

  • Successfully launched the Feather Bra on QVC

  • Signed Intimates, lounge, and sleepwear license for French Connection.

  • Gelmart co-founds and incubates LIVELY, a D-T-C lifestyle brand.

  • Signed lounge and sleepwear license for C&C California, to begin new phase of brand acquisition strategy.

  • Launched disruptive $3.98 retail bra for Walmart.

  • Opened an office in mainland China equipped with a product development and sourcing center, and a state-of-the-art sample room.

  • Yossi Nasser appointed as president and CEO of Gelmart. He has focused on turning around the 65-year-old family business, and growing it to the next frontier with initiatives in brand and direct to consumer

  • Gelmart appoints three new Board of Directors, who are children of the founders: Yossi Nasser, Rafael Nasser, and James Nasser.

  • Global expansion, opening manufacturing in Egypt, Haiti, China, Indonesia and India.

  • Explosive growth at Gelmart, forging partnerships with Walmart, Kmart and Sears. Gelmart manufacturers across the complete spectrum of apparel: childrenswear, ladies dresses, jeans, bras, foundation garments, gloves, socks, etc.

  • Philippine manufacturing operations shifted to become fully vertical, bringing all phases of the supply chain under one roof. The Nasser family then purchased Gelmart Industries, an established bra manufacturing company. Became the largest manufacturer in the far east with over 15K workers.

  • Expanded into other categories including apparel and accessories, hats, gloves and children's wear.

  • Gelmart was founded by the Nasser family as the Philippine American Embroideries Company, manufacturing embroidered handkerchiefs: one of the first companies to produce goods overseas for the US market.

Contact us.

At Gelmart International, we are committed to delivering superior quality product at the best possible prices. From the first stitch to the last delivery, our team is dedicated to the success of each and every program. Contact us today with any questions you may have regarding our capabilities.

48 West 38th Street, 10th Floor, New York, NY, 10018

P: 212-743-6900;

E: info@gelmart.com

Miss Gelmart Competition, 1960s
LIVELY factory, perfecting the lace details
LIVELY factory, sewing the lace trim
New Design Lab collection for Lord & Taylor
Current Gelmart Factory in China, sewing product for retail partners.
Room view of Gelmart Factory in China
Miss Gelmart Competition, 1968
Sewing lines in the Gelmart Factory in Philippines, 1980s
Gelmart factory entertainment, 1960s
Sewing trim at the Gelmart sample room in China
The LIVELY factory team
Nasser family visits the Philippines factory management team, 1960s
Aerial view of original Gelmart Factory in Philippines, 1960s.
Miss Gelmart is crowned, 1968
LIVELY factory, vibrant wheels of fabric
Current Gelmart China office, sketching patterns
Factory fun, 1960s
Enjoying the Miss Gelmart competition, 1960s
Philippine factory management dinner, 1960s
The Nasser family enjoying factory entertainment, 1960s
Current Gelmart Chinese office
Philippine festive dancing, 1960s
Opening remarks in Gelmart factory, 1960s
Sewing of lace trim of LIVELY bra
Signing factory paperwork, 1960s
Gelmart factory management dinner, 1960s
Gelmart factory meeting, 1960s
Cutting and sewing in current Gelmart China Factory
Overview shot of current Gelmart China Factory
LIVELY product details, trim and labels
Miss Gelmart competition, 1968
LIVELY launches its debut Swim collection.
Current Gelmart China office
Lively press quote, Fast Company 2016
Current LIVELY factory worker
C & C California, Spring 2017 Lookbook
Disruptive $3.98 bra program for Walmart
Gelmart factory business, 1960s
LIVELY factory, cutting fabric
Lively press quote, Forbes 2016
LIVELY blogger content
C & C California Spring 2017 collection
Great Expectations branded imagery, Spring 2017.