Who we are.

65 Years as a leading Intimates manufacturer supplier
Partner to the world's largest retailers (Won Supplier of the Year for Walmart across all categories in 2014)
Brand Experts with provent track record of building and designing private label proprietary and licensed brands
Top Notch Design and product development, led by distinguished industry veterans
Best-In-Class manufacturers with vertical supply chain

Our partners.

Gelmart International has designed, developed, and produced over 1.25 billion units in underwear, bras, and shapewear for the world's biggest retailers and brands.  We have proven track record in designing and building brands. Partners include:



Our history.

  • Gelmart co-founds and incubates LIVELY, a D-T-C lifestyle brand.

  • Signed lounge and sleepwear license for C&C California, to begin new phase of brand acquisition strategy.

  • Launched disruptive $3.98 retail bra for Walmart.

  • Opened an office in mainland China equipped with a product development and sourcing center, and a state-of-the-art sample room.

  • Yossi Nasser appointed as president and CEO of Gelmart. He has focused on turning around the 65-year-old family business, and growing it to the next frontier with initiatives in brand and direct to consumer

  • Gelmart appoints three new Board of Directors, who are children of the founders: Yossi Nasser, Rafael Nasser, and James Nasser.

  • Global expansion, opening manufacturing in Egypt, Haiti, China, Indonesia and India.

  • Explosive growth at Gelmart, forging partnerships with Walmart, Kmart and Sears. Gelmart manufacturers across the complete spectrum of apparel: childrenswear, ladies dresses, jeans, bras, foundation garments, gloves, socks, etc.

  • Philippine manufacturing operations shifted to become fully vertical, bringing all phases of the supply chain under one roof. The Nasser family then purchased Gelmart Industries, an established bra manufacturing company. Became the largest manufacturer in the far east with over 15K workers.

  • Expanded into other categories including apparel and accessories, hats, gloves and children's wear.

  • Gelmart was founded by the Nasser family as the Philippine American Embroideries Company, manufacturing embroidered handkerchiefs: one of the first companies to produce goods overseas for the US market.

Contact us.

At Gelmart International, we are committed to delivering superior quality product at the best possible prices. From the first stitch to the last delivery, our team is dedicated to the success of each and every program. Contact us today with any questions you may have regarding our capabilities.

48 West 38th Street, 10th Floor, New York, NY, 10018                                                                                 P: 212-743-6900; E: info@gelmart.com

Miss Gelmart Competition, 1960s
LIVELY factory, perfecting the lace details
LIVELY factory, sewing the lace trim
New Design Lab collection for Lord & Taylor
Current Gelmart Factory in China, sewing product for retail partners.
Room view of Gelmart Factory in China
Miss Gelmart Competition, 1968
Sewing lines in the Gelmart Factory in Philippines, 1980s
Gelmart factory entertainment, 1960s
Sewing trim at the Gelmart sample room in China
The LIVELY factory team
Nasser family visits the Philippines factory management team, 1960s
Aerial view of original Gelmart Factory in Philippines, 1960s.
Miss Gelmart is crowned, 1968
LIVELY factory, vibrant wheels of fabric
Current Gelmart China office, sketching patterns
Factory fun, 1960s
Enjoying the Miss Gelmart competition, 1960s
Philippine factory management dinner, 1960s
The Nasser family enjoying factory entertainment, 1960s
Current Gelmart Chinese office
Philippine festive dancing, 1960s
Opening remarks in Gelmart factory, 1960s
Sewing of lace trim of LIVELY bra
Signing factory paperwork, 1960s
Gelmart factory management dinner, 1960s
Gelmart factory meeting, 1960s
Cutting and sewing in current Gelmart China Factory
Overview shot of current Gelmart China Factory
Miss Gelmart competition, 1968
Current Gelmart China office
LIVELY product details, trim and labels
C & C California, Spring 2017 Lookbook
Gelmart factory business, 1960s
Lively press quote, Fast Company 2016
Current LIVELY factory worker
Disruptive $3.98 bra program for Walmart
LIVELY factory, cutting fabric
LIVELY blogger content
Lively press quote, Forbes 2016
C & C California Spring 2017 collection