Kindly, a sustainable line of intimate apparel, launched exclusively with Walmart in summer 2021. Kindly developed the world’s first plant-based bra cup made from sugarcane The kindly promise is democratize sustainable products, so when you wear kindly, you never have to choose between function, planet, or price.

Launched in Spring 2021, Wknd Nation is the go-to apparel brand for home, work and social offering a highly curated assortment of classic silhouettes with a twist that live at the intersection of comfort and style. Wknd Nation is more than just loungewear -- it's everythingwear for everyone.

Created FullStride Ventures, a brand incubation and venture studio

LIVELY acquired by Wacoal Holdings, the second largest intimates brand in the world.

Successfully launched the Feather Bra on QVC

Signed Intimates, lounge, and sleepwear license for French Connection.

Gelmart co-founds and incubates LIVELY, a D-T-C lifestyle brand.

Signed lounge and sleepwear license for C&C California, to begin new phase of brand acquisition strategy.

Launched disruptive $3.98 retail bra for Walmart.

Opened an office in mainland China equipped with a product development and sourcing center, and a state-of-the-art sample room.

Yossi Nasser appointed as president and CEO of Gelmart. He has focused on turning around the 65-year-old family business, and growing it to the next frontier with initiatives in brand and direct to consumer

Gelmart appoints three new Board of Directors, who are children of the founders: Yossi Nasser, Rafael Nasser, and James Nasser.

Global expansion, opening manufacturing in Egypt, Haiti, China, Indonesia and India.

Explosive growth at Gelmart, forging partnerships with Walmart, Kmart and Sears. Gelmart manufacturers across the complete spectrum of apparel: childrenswear, ladies dresses, jeans, bras, foundation garments, gloves, socks, etc.

Philippine manufacturing operations shifted to become fully vertical, bringing all phases of the supply chain under one roof. The Nasser family then purchased Gelmart Industries, an established bra manufacturing company. Became the largest manufacturer in the far east with over 15K workers.

Expanded into other categories including apparel and accessories, hats, gloves and children's wear.

Gelmart was founded by the Nasser family as the Philippine American Embroideries Company, manufacturing embroidered handkerchiefs: one of the first companies to produce goods overseas for the US market.